Childhood Under Siege
How Big Business Targets Children
"Interesting and Informative" - "An Eye-Opening and Important Book"
From the writer of the hit film and international bestselling book The Corporation comes a shocking look at the widespread manipulation of children by profit-seeking corporations. Childhood Under Siege reveals how big business sees our children as resource to be mined for profit. From unabashed exploitation, clued-out parents, and governments that look the other way, it tells the chilling and at times darkly humorous story of business’s plans to turn kids into obsessive and narcissistic mini-consumers, media addicts, cheap and pliable workers, and chemical industry guinea pigs.