Childhood Under Siege
How Big Business Targets Children
“The assault on childhood in our corporate-dominated and profit-driven society, painfully dissected in this penetrating study, is a tragedy not only for the immediate victims but for hopes for a better future. It can be resisted, as Joel Bakan discusses. And it is urgent not to delay.” (Noam Chomsky, author of Hopes and Prospects)
From the writer of the hit film and international bestselling book The Corporation comes a shocking look at the widespread manipulation of children by profit-seeking corporations. Childhood Under Siege reveals how big business sees our children as resource to be mined for profit. From unabashed exploitation, clued-out parents, and governments that look the other way, it tells the chilling and at times darkly humorous story of business’s plans to turn kids into obsessive and narcissistic mini-consumers, media addicts, cheap and pliable workers, and chemical industry guinea pigs.